Visual Identity, Print
Attributes Classic/Morning/
Welcoming/Jazzy


Brand refresh proposal for the Northside Grill,
an Ann Arbor breakfast and lunch spot.

I worked to add intention and better reflect the up-tempo & vibrant personality of the diner, while spotlighting its iconicity and its commitment to the community. The approach aims to avoid pure kitsch while catering to the restaurant's wide-spanning demographic and old-school diner appeal.




2022


rettie@umich.edu